Laura Vandervoort and Nick Zano star in this romantic comedy about a young marketing manager who, in an attempt to promote a shopping mall, stages a competition to find a handsome new Santa Claus, but when she falls for one of the entrants, a conflict of interest arises. In a tough economic climate, shopping malls, such as the one Jennifer (Laura Vandervoort) promotes in Boston, are struggling to attract customers. With Christmas approaching, Jennifer's boss (Patrick Garrow) asks her to dream up ways to maximise the mall's appeal or it will be forced to close its doors. Jennifer and her co-worker Marissa (Paula Brancet) decide that revamping the concept of the shopping mall Santa may do the trick, and they put on a competition to find a "Hunky Santa". With a substantial prize on offer, a good looking young man name David (Nick Zano) enters the competition, as his family's pizza business is threatened by a business development and he needs the money to help with their legal fight. In spite of herself, Jennifer begins to fall for David, but as she learns about his background, her boss's business dealings put her budding romance in a very awkward situation.